Learn when and how to update your holiday hours on your Google Business Profile to avoid delays and keep customers informed.
Why Updating Holiday Hours Matters
During the holiday season, it’s essential to make sure your customers know when you’re open. Updating your hours on your Google Business Profile (GBP) ensures accurate information appears in search results and on Google Maps.
But here’s the catch: changes to your hours—especially holiday hours—can take several hours to go live. If you’re managing your listing through an API, this process may take even longer.
To avoid confusion or missed opportunities, we recommend updating your holiday hours at least a day or two before the holiday, but the sooner the better.
How to Update Holiday Hours on Google Business Profile
Updating your hours is simple. Here’s a high-level overview of the steps:
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Sign in to your Google Business Profile
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Select the business you’d like to update.
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In the menu, click “Edit profile” > “Business information”
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Under “Hours,” go to “Holiday hours”
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Click the pencil ✏️ icon next to the holiday you want to update.
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Add your special hours and click “Apply.”
Once submitted, Google will review and publish the changes. This can take time, so early updates help ensure your hours are visible when customers search.
Need More Help?
Google offers a full step-by-step article on how to set special hours:
👉 Set Holiday Hours on Google Business Profile
Staying ahead of the season helps your customers find you—and keeps your business looking sharp and professional.